Martin Li — AI × Product × Design

Hi, I’m Martin, a product designer with over 13 years of experience. I believe great businesses are built on great experiences. I make those experiences happen.

Background

Hi, I’m Martin, a product designer with over 13 years of experience in internet product management. I’ve worked at leading Chinese technology and financial companies, including Alibaba, Tencent, WeBank, and Ping An Group. I’ve led experience strategy and design execution for products serving hundreds of millions of users, building deep expertise across mobile platforms, e-commerce, and fintech.

Over the past five years, I’ve been deeply involved in the digital transformation of traditional financial and insurance companies—from bringing services online to delivering commercially viable solutions powered by data and AI. I bring together design, business, and artificial intelligence to drive product growth and innovation.

Portrait of Martin Li

Product Design Manager

Ping An Insurance | 2018-Current

At one of China’s leading financial and insurance companies, contributed to the digital transformation of property and casualty insurance, leading user experience design and brand redesign across complex systems on multiple platforms.

Over the past three years, worked extensively on reshaping insurance through AI, collaborating with business and technology teams to translate AI capabilities into product solutions spanning customer service, sales, operations, and management. Developed customer-facing AI insurance assistants, automated sales and service capabilities for agents, and AI product innovations in agricultural insurance and risk management, driving continued business improvement.

UX Team Lead

Lexin Inc. (NASDAQ: LX) | 2016–2017

At one of China’s leading financial and insurance companies, contributed to the digital transformation of property and casualty insurance, leading user experience design and brand redesign across complex systems on multiple platforms.

Over the past three years, worked extensively on reshaping insurance through AI, collaborating with business and technology teams to translate AI capabilities into product solutions spanning customer service, sales, operations, and management. Developed customer-facing AI insurance assistants, automated sales and service capabilities for agents, and AI product innovations in agricultural insurance and risk management, driving continued business improvement.

Senior Product Designer

WeBank | 2015–2016

At China’s first internet-only bank under Tencent Group, designed the banking app’s interaction experience, creating an innovative, integrated experience across transfers, wealth management, credit cards, and accounts from a mobile user’s perspective. Transformed complex banking services into intuitive mobile workflows, using contextual guidance and approachable design to make financial services easier to understand and use.

Senior Product Designer

Tencent | 2014–2015

Designed the QQ Browser 5.0 mobile revamp, leading the team in exploring its evolution from a browsing utility into a content distribution platform and redesigning its interaction experience. Collaborated with the team to deliver a new version that achieved the leading market share in China’s browser market.

Interaction Designer

Alibaba| 2012-2014

Designed the interaction experience for the Taobao mobile app, contributing to standardized mobile shopping flows spanning the homepage, search, product details, and payment. Defined mobile shopping experience standards and helped Taobao’s mobile app reach a record 30 million daily active users in 2014.

Awards

Red Dot winner 2023iF Design Award 2024Service Design Award 2026Good Experience Award

SELECT WORK

AI × Product

OTHER WORK

Product × Design

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